Ninja Warrior is an obstacle-based physical entertainment with contestants trying to ‘conquer’ a monstrous obstacle course rather than beat other contestants. Many reality formats in the West are based on competition you win or you lose. MS: In short, its success lies in its creativity, originality and uniqueness. How do you explain the success of Sakuke/Ninja Warrior? Sasuke/Ninja Warrior is one of the biggest hits and has been broadcast in 165 countries, spawning local productions in 25 countries, including the US version American Ninja Warrior, with more to come. Our long-running global hits include Sasuke/Ninja Warrior, America’s Funniest Home Videos (the UK’s You’ve Been Framed), Takeshi’s Castle, Happy Family Plan (the UK’sThe Moment of Truth) and Waku Waku Animalland. Tens of thousands of episodes from more than 1,000 TBS titles have been distributed to countries and territoriesĪround the world. Makito Sugiyama: TBS is one of Asia’s most successful content exporters. TBS is one of the biggest TV format producers in Asia. “The success of Sasuke/Ninja Warrior lies in its creativity, originality and uniqueness.”įinding a TV format that works across international borders is tough, but despite initial scepticism from foreign TV executives, Japanese media company TBS (Tokyo Broadcasting System Television, Inc.) has developed a winning formula, as Makito Sugiyama, Senior Expert / International Business Center, explains.
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